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Anyone in the payday loan or cash advance industry understands the role that quality plays when generating, buying or selling payday loan leads. All the leads in the world are useless if they aren't interested, qualified and verified customers. So to make the most of your payday loan efforts, it's important to understand the necessity of quality over quantity.
If you're searching for payday loan leads, a good starting point is your choice of search engine. A simple online query will show you who is offering payday leads, who is buying, who is selling and who is exchanging leads on a network. Before choosing a payday lead provider, determine your needs and priorities as a payday loan business or website. Ask yourself what kinds of leads you are looking for, if specific, and what you are willing to pay to receive them. With these in your mind, it will be much easier to sort out the lead providers that don't meet your needs and goals.
Once you've found several loan providers, review their policies and operations to make sure they review and verify their leads. If possible, determine how they collect leads. Do they have a network of websites? What methods of marketing do they use - email, search marketing, pay per click (PPC) marketing? This will affect the type of leads your receive, so it's good to know where your potential customers are coming from.
Compare the lead features and benefits from the providers you are considering. You want to focus on quality over quantity, so place more emphasis on the way the provider handles leads rather than how many leads they generate. If there are extensive filtering options and flexible lead choices, this means you can personalize your lead search to get more qualified, targeted leads.
With fewer options, however, you are more likely to receive general, not-as-interested payday loan leads. These leads may still be profitable, but they are less likely to match up with your target demographic. Essentially, you want payday loan leads that are as targeted as possible in order to maximize your conversion rates and overall sales.